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Cleaning Power, Transparency, Sustainability Drive Clorox

CEO Linda Rendle says her focus is keeping the company on offense.

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By: TOM BRANNA

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No doubt Clorox has cleaned up during the pandemic as consumers clamor for wipes, sprays and other household cleaners. In fact, the company is making 1.5 million disinfecting wipes canisters a day, a 50% increase from fiscal Q1, according to CEO Linda Rendle. Clorox CEO Linda Rendle “People are adopting cleaning as more of a thing around safety and wellness, not just a chore,” said Rendle in an interview with CNBC. “We see consumers looking for more transparency in ingredients an...

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